Most Followed Nigerian Celebrity on Instagram in 2025

In 2025, Instagram remains a dominant platform for Nigerian celebrities to connect with fans, promote their brands, and influence culture. Nigeria’s vibrant entertainment industry, spanning Afrobeats, Nollywood, and comedy, has produced stars who command millions of followers, reflecting their talent, charisma, and engagement strategies. Here are the Most Followed Nigerian Celebrity on Instagram in 2025

The number of Instagram followers often serves as a measure of a celebrity’s popularity and marketability, with brands leveraging their reach for endorsements. This article ranks the top 10 most followed Nigerian celebrities on Instagram in 2025, based on the latest available data, detailing their follower counts, content strategies, and contributions to Nigeria’s global influence. Tailored for Nigerian fans and aspiring influencers, this guide highlights how these stars thrive in a digital age shaped by economic and cultural dynamics.

1. Davido – 30.6 Million Followers

David Adeleke, popularly known as Davido, reigns as Nigeria’s most followed celebrity on Instagram in 2025, with 30.6 million followers. The Afrobeats superstar, founder of DMW (Davido Music Worldwide), captivates fans with his energetic posts about music tours, family moments, and philanthropy via the Davido Foundation. His vibrant personality shines through Instagram Live sessions and funny Stories, fostering a sense of community. Davido’s endorsements with Puma and Access Bank, plus his 2025 Grammy nominations, boost his global appeal. His ability to share both luxury (e.g., his Rolls-Royce Cullinan) and relatable content keeps him atop the list, outpacing global stars like Cardi B.

2. Tiwa Savage – 19.4 Million Followers

Tiwa Savage, the “Queen of Afrobeats,” holds the second spot with 19.4 million followers, making her Nigeria’s most followed female celebrity. Known for her soulful voice and hits like Somebody’s Son, Tiwa blends music updates, fashion posts, and advocacy for women’s empowerment. Her 2025 album This One Is Personal and performance at King Charles III’s coronation concert have elevated her profile. Despite keeping her personal life private, her engaging Reels and brand deals with L’Oréal and Pepsi draw fans. Tiwa’s authenticity and minimal controversy make her a role model for young Nigerians.

3. Wizkid – 18.3 Million Followers

Ayodeji Balogun, aka Wizkid, commands 18.3 million followers, ranking third. The Grammy-winning “Starboy” is a global Afrobeats icon, with hits like Essence driving his fame. His Instagram mixes music teasers, fashion shots, and glimpses of his jet-setting lifestyle, appealing to his “Wizkid FC” fanbase. Despite a low-key online presence, his collaborations with Beyoncé and Drake, plus sold-out 2025 O2 Arena shows, maintain his influence. Wizkid’s focus on quality content over frequent posts resonates with fans, cementing his status as a cultural trailblazer.

4. Burna Boy – 18.3 Million Followers

Damini Ogulu, known as Burna Boy, has 18.3 million followers, placing fourth. The “African Giant” and Grammy winner captivates with posts about his sold-out global tours, including 2025’s African Heritage tour, and endorsements with Pepsi and Chipper Cash. His Instagram highlights his bold style and cultural pride, with minimal personal details. Burna’s 2025 Grammy win for Best Global Music Performance and his advocacy for African unity resonate with fans, making his page a hub for Afrobeats enthusiasts.

5. Yemi Alade – 17.3 Million Followers

Yemi Alade, dubbed “Mama Africa,” has 17.3 million followers, securing fourth place. The Afropop star’s vibrant Instagram showcases her high-energy performances, colorful fashion, and African heritage advocacy. Her 2025 tours and dance challenges, like those for her hit Johnny, engage a global fanbase. Yemi’s minimal drama and focus on music and culture make her page a refreshing space. Her Forbes Africa “30 Under 30” recognition and consistent engagement through Stories and Reels keep her among Nigeria’s top influencers.

6. Funke Akindele – 16.5 Million Followers

Nollywood icon Funke Akindele ranks sixth with 16.5 million followers, the only non-musician in the top five. Known for Jenifa’s Diary and record-breaking films like A Tribe Called Judah (₦1 billion at the box office in 2024), Funke shares hilarious skits, behind-the-scenes content, and motivational posts. Her 2025 political ventures as a PDP deputy governorship candidate in Lagos add depth to her profile. Funke’s relatable humor and active fan engagement via comments make her a social media powerhouse.

7. Regina Daniels – 15.3 Million Followers

Regina Daniels, a Nollywood actress and producer, also has 15.3 million followers, tying for seventh. Starting her career at age seven, Regina’s marriage to billionaire Ned Nwoko sparked controversy, boosting her visibility. Her Instagram showcases her luxurious lifestyle, family life, and film projects like The Enemy I Know. Her 2025 PDP campaign role and fashion posts attract young fans. Regina’s ability to navigate controversy with grace keeps her among Nigeria’s top influencers.

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8. Don Jazzy – 15.3 Million Followers

Michael Collins Ajereh, aka Don Jazzy, ranks Eighth with 15.3 million followers. As Mavin Records’ CEO, he mentors stars like Rema and Ayra Starr while sharing funny skits, giveaways, and industry insights. His 2025 tech investments, like Flobyt, and endorsements with Betway enhance his wealth and influence. Don Jazzy’s engaging, humorous content and generosity—promoting new talents—make his page a fan favorite, blending entertainment with mentorship.

9. Mercy Johnson Okojie – 14.8 Million Followers

Nollywood star Mercy Johnson Okojie boasts 14.8 million followers, ranking ninth. Known for films like Dumebi the Dirty Girl, Mercy’s Instagram blends family moments, movie updates, and philanthropy. Her approachable persona and frequent fan interactions, like responding to comments, drive her popularity. Appointed as Kogi State’s Senior Special Assistant on Entertainment in 2017, Mercy’s 2025 projects, including new films, keep her relevant. Her loyal fanbase, built through authenticity, ensures steady growth.

10. AY Makun – 12.5 Million Followers

Comedian and actor Ayo Makun, known as AY, rounds out the list with 13 million followers. His AY Live comedy shows and films like 30 Days in Atlanta drive his fame. AY’s Instagram features humor, motivational posts, and event promotions, appealing to Nigeria’s youth. His 2025 comedy tours and active engagement, like hosting giveaways, sustain his growth. AY’s versatility as a presenter and producer keeps him relevant in Nigeria’s entertainment scene.

Challenges and Context

Instagram follower counts fluctuate daily, and estimates for 2025 are based on 2023–2024 data, with growth trends applied. Nigeria’s economic challenges, like naira depreciation, push celebrities to monetize their followings through dollar-based brand deals. However, fake followers and bot accounts can inflate numbers, so engagement (likes, comments) is a better measure of influence. Platforms like StarNgage track authentic followership, ensuring credibility.

Conclusion

In 2025, Nigeria’s most followed Instagram celebrities—Davido, Tiwa Savage, Wizkid, Yemi Alade, Funke Akindele, Burna Boy, Mercy Johnson, Regina Daniels, Don Jazzy, and AY—reflect the country’s dynamic entertainment industry. With follower counts ranging from 13 million to 30.2 million, these stars leverage Instagram to share music, films, comedy, and personal moments, building global fanbases. Their success stems from authenticity, strategic content, and engagement, from Davido’s lively Stories to Funke’s relatable skits. For aspiring influencers, their strategies—consistent posting, cultural pride, and fan interaction—offer a blueprint. Fans can follow updates via sources like Pulse Nigeria or Nairametrics. As Nigeria’s digital influence grows, these celebrities not only entertain but also shape trends, making Instagram a powerful platform for connection and impact in 2025.